January 2026

We loved collaborating with Wheely to bring this beautifully considered gifting experience to life.

Together, we designed a bespoke luxury gift box intended to be discovered layer by layer, a refined unboxing journey where every detail was carefully curated. Each stage revealed something new, building anticipation and creating a sense of occasion from the very first moment.

At the heart of the experience was the final reveal: a handcrafted tan leather AirTag holder, designed to perfectly complement the overall aesthetic. Paired with Apple AirTags included within the box, the gift seamlessly combined elegance with practicality, a signature of thoughtful, modern luxury.

Every element, from structure to materials, was considered to elevate the act of gifting into something far more meaningful, an experience rather than simply a product.

The project was completed at scale and shipped across four key cities: London, Paris, Dubai and New York, to mark Wheely’s launch, ensuring a consistent and memorable brand moment worldwide.

A beautiful example of how considered design and craftsmanship can transform corporate gifting.