September 2024

We recently had the privilege of creating a custom project for Penfolds, one of Australia’s oldest and most prestigious wineries. Founded in 1844 by Christopher and Mary Penfold in Adelaide, Penfolds has a rich history that continues to define the standard of excellence in winemaking. To enhance the brand’s image and offer something truly special, we crafted 100 exquisite leather luggage tags in Penfolds' signature ruby red color.

Each luggage tag was made from premium leather, reflecting the brand’s emphasis on quality and luxury. We incorporated a sophisticated silver buckle to add an elegant touch, ensuring the design stayed both practical and stylish. The tags also featured a discreet privacy flap, allowing travelers to place their personal details securely while keeping a clean and refined appearance.

What truly makes these tags stand out is the embossed Penfolds logo on the front, giving a subtle yet powerful reminder of the brand’s heritage. The ruby red color was carefully selected to match Penfolds’ iconic brand identity, ensuring that these luggage tags feel like a natural extension of their luxury offerings. This project beautifully marries function and form, offering Penfolds customers a stylish, high-end accessory that celebrates the winery’s legacy.