New Balance
June 2025
We recently partnered with New Balance to bring a tactile, personalised touch to their latest event in London. Crafted in a sleek, smooth grey leather, each hexagonal bag tag featured the iconic New Balance logo blind embossed on the front, subtle yet sophisticated.
To make the experience even more special, guests were offered to have their initials embossed on the back of their tag, creating a unique keepsake.
The clean lines, custom shape, and tonal logo gave a distinctly modern feel, perfectly echoing New Balance’s design-led approach. It was a joy to create these with precision and purpose, and the response from guests made it even more worthwhile.