June 2025

We recently partnered with New Balance to bring a tactile, personalised touch to their latest event in London. Crafted in a sleek, smooth grey leather, each hexagonal bag tag featured the iconic New Balance logo blind embossed on the front, subtle yet sophisticated.

To make the experience even more special, guests were invited to have their initials embossed live on the back of their tag, creating a unique keepsake they could walk away with. Watching the tags come to life in real-time added a memorable moment to the event, as each attendee left with something both practical and personal.

The clean lines, custom shape, and tonal logo gave a distinctly modern feel, perfectly echoing New Balance’s design-led approach. It was a joy to create these with precision and purpose, and the response from guests made it even more worthwhile.