Maybourne Hotel Group
August 2024
At CLG London, we pride ourselves on delivering luxury and elegance through our bespoke leather goods. Our recent project for the esteemed Maybourne Hotel Group encapsulates this ethos perfectly. We were tasked with creating luggage tags that reflect the sophistication and exclusivity synonymous with the Maybourne brand. The result? Stunning luggage tags that exude class and attention to detail, setting a new standard for luxury travel accessories.
Maybourne Hotel Group, known for its iconic hotels like Claridge's, The Connaught, and The Berkeley, approached us with a clear vision. They wanted luggage tags that were not only practical but also a symbol of their brand’s luxury and refinement. The tags needed to feature their logo subtly and elegantly while incorporating their signature teal colour.
The foundation of any great leather product is the material. For the Maybourne Hotel Group, we selected the finest top grain leather. This type of leather is known for its durability and luxurious feel, making it the perfect choice for luggage tags that are meant to endure the rigors of travel while maintaining their elegance.
To align with the sophisticated aesthetic of the Maybourne Hotel Group, we chose a blind emboss technique for the logo. This method creates a subtle, yet striking, impression on the leather without the use of colour or foil. The result is a logo that speaks volumes through its understated elegance, seamlessly blending with the leather's texture.
Adding a touch of opulence, we included a gold buckle in the design. The gold accent not only enhances the overall look of the luggage tags but also provides a sturdy and reliable fastening mechanism. This combination of functionality and luxury is what sets our products apart.
Every luggage tag was meticulously crafted by our skilled artisans. From cutting and stitching the leather to embossing the logo and assembling the final product, each step was executed with precision and care. Our commitment to quality craftsmanship ensures that each tag not only looks exquisite but also stands the test of time.