May 2025

We recently completed an exciting project for CNN, crafting a sleek and sophisticated gift that reflects their bold and modern brand identity. The brief was to create something premium and practical, and the result was a beautifully executed set of custom AirTag holders made from smooth black leather.

Each holder was subtly embossed with CNN branding, exuding understated luxury while offering a functional travel accessory. Inside every black magnetic-close gift box sat the leather AirTag case alongside a CNN-branded drawstring pouch containing an Apple AirTag, ready for use. The interior was carefully arranged to ensure a clean, impactful presentation, perfectly aligned with CNN’s sharp, professional aesthetic.

The outer boxes were finished in matte black with the CNN logo, maintaining a cohesive, elevated look from start to finish. These bespoke gifts were ideal for global journalists, partners, or VIP guests, offering a touch of luxury with real-world practicality.

It was a privilege to work with such an iconic name and deliver a product that blends design, function, and thoughtful presentation in one powerful package.